Discover the core principles of topic-based authoring and why it’s essential for creating scalable, reusable content. Imagine a future where your documentation is clear and user-friendly, giving readers precisely the answers they need, when they need it. And no more. Be the guide in your users' hero's journey.

Are you lost in your content? From the physical world to digital space, learn to recognize the invisible structures all around you when you visit the supermarket, play a board game and read its rules, or navigate a website or your favorite app. You’ll be able to spot the blazes and rock cairns that mark the trail. Information architecture is for everybody.

Why are Amazon and Netflix so successful? Personalization. Through extensive use of taxonomies, they give their users a unique experience. Without needing to know what a taxonomy is or how to create one, this engaging, non-technical presentation shows you how your day-to-day life is impacted by taxonomies. You’ll leave better understanding how you might use taxonomies to help your customers achieve their goals, in turn helping achieve yours.

Using proven frameworks, we work with your team to think about your content in new ways. Through discussions and activities meticulously designed to stimulate their creative thinking and make them flex, they’ll gain fresh insights into their content challenges. They’ll plumb the depths to uncover solutions to usability and user satisfaction issues. Participants will leave knowing their decisions are grounded in sound reasoning that supports their plan of action.

Are you confused about the difference between management IA and delivery IA? You’re not alone. In this talk we break down the difference between these two crucial pillars of information strategy. We explore the role each plays in the success of your intelligent content.

We all know that one teammate who digs their heels in when confronted with even the tiniest change. As challenging as this may be, the curmudgeon plays an important role in any organization. Rather than butt heads or flat out ignore their input, you’ll supercharge your project if you can win over and collaborate with your curmudgeon. In this presentation, we talk about the curmudgeon’s value, what motivates them, and key strategies to engage them toward the success of any project.

Effective content operations are the key to achieving velocity and scalability. But what is content operations and how does it help your company? We show you how ContentOps can streamline your content lifecycle, enabling your team to let machines excel at what they’re made for: pattern matching, processing, algorithms and automation.